Fluidigm

  • Digital Marketing Manager

    Job Locations US-CA-South San Francisco
    Req No.
    2018-2650
    Category
    Marketing
    Type
    Regular
  • Job Description

    Fluidigm is looking for an experienced and driven Digital Marketing Manager to develop and execute a high impact digital marketing and CRM strategy for mass cytometry and genomics markets. The Digital Marketing Manager will play an important role in the growth of our business.

     

    You Are:

    • Skillful in the art and science of digital marketing.
    • Excellent communicator with proven ability to clearly convey complex ideas and data in email, web copy, video, and other mediums.
    • Strategic, dynamic and technically saavy.
    • Creative and data-driven, adept at delivering ideas, content, and metrics.
    • A self-starter that is able to take projects from strategy through execution with a high attention for detail.
    • Inspired by scientists – our customers – and their contributions to biological discovery and improving human health.
    • Motivated by turning leads into opportunities, opportunities into customers, and customers into evangelists for Fluidigm.
    • Ready to take our marketing to the next level by developing a global digital marketing strategy and rolling up your sleeves to execute the plan.

     

    You Will:

    • Develop the digital marketing strategy and partner with marketing leaders to create actionable and integrated digital marketing programs to drive high value sales leads and profitable revenue.
    • Lead and manage the global digital marketing calendar.
    • Conduct A/B tests and analyze results to garner insights and optimize future email campaigns.
    • Define and expand the CRM segmentation strategy and targeted marketing lists.
    • Manage global leads scoring, metrics, and reporting for all Fluidigm campaigns.
    • Build executive dashboards to build awareness of campaign performance to inform campaign optimization.
    • Manage projects, agencies, resources, and timelines in order to meet objectives on time and on budget.

     

    You Have:

    • Bachelor’s degree or equivalent in Marketing or Life Sciences.
    • At least 5 years of marketing communications experience.
    • A proven track record of developing and executing highly-successful digital marketing campaigns with demonstrable results.
    • Great writing skills with a passion for impactful copy.
    • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
    • Expertise in data-driven marketing. You make decisions based on deep analysis.
    • Strong analytical skills with experience using and building CRM data architectures, target list expansion, and lead management.
    • Familiarity with Saleforce.com and Marketo.
    • Experience and expertise with Linkedin, Facebook, Twitter, Google, retargeting, and affiliate ad platforms.
    • Incredibly organized and proficient at designing, executing, monitoring, and optimizing campaigns.
    • Well-versed with marketing and lead funnel analytics and attribution models.  

    We Will:

    • Support you in your ongoing development and contribution both as an employee and a person.
    • Value your contribution and enlist your feedback.
    • Offer onsite yoga classes, massages, randomly free and good food, friendly greetings, gym equipment and, seriously, a lot more.

     

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